I don’t want to sound ungrateful because the Second Chance airing on the hit CBC Dragons Den was incredible publicity for my business, Tail Wags Helmet Covers. The phone hasn’t stopped ringing, the orders are still pouring in (and it’s been one month since our air date), and the brand recognition of Tail Wags has skyrocketed. It’s impossible to pay for the kind of publicity national television (Dragons Den has a television audience of approximately 2 million viewers) can bring to small businesses.
BUT … I want to set the record straight on 2 aspects of the Tail Wags episode that aired on January 11th, 2012. First of all, I knew my numbers but the way the show was edited made it appear as if I didn’t have a clue what I was talking about. For example, in the actual taping, one of the Dragons asked me what I expected my sales to be once Canadian Tire was carrying the product line. I told them between $350,000.00 and $400,000.00. Meanwhile, during the episode that aired on January 11th, the producers “cut and paste” my answer so it followed the question regarding anticipated profits. Of course, my profits won’t be over $350,000.00 (wouldn’t that be nice)!
The other issue occurred when the camera “paused” on my face, thereby, making me look like a “deer in headlights”. I didn’t even know about this editing technique until someone in the industry told me about their little secret. Tricky eh?
In other words, if you’re a fan of the Dragons Den, please keep in mind that what you see is not always an accurate reflection of what was actually said or taped. CBC is interested in producing popular television and that involves a certain amount of sensationalism. Whether or not any business succeeds is not the goal of the CBC. I understood this before I was taped and I signed on the dotted line giving the producers permission to edit at their discretion.
All in all, it was a win/win for Tail Wags and I’d do it again if given the opportunity. But my ego is too big to simply let people think I didn’t know my financial numbers.
Have you got any other “burning” questions about television appearances or media interviews? If yes, please feel free to ask.
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I thought you were fabulous Karyn, just hated the way they edited. Having worked in this industry myself, I know how they play.
When & where did you work in the industry? I always find it interesting to hear the backgrounds of entrepreneurs.
I’ve worked at Warner (Home Video) and Alliance Atlantis (TV)
Do you miss that world?
Yes and No. It’s changed so much since I’ve worked in it – certainly don’t miss the egos.
I had an amazing boss at Alliance Atlantis and she taught me a lot about being confident in my own abilities, trusting my judgment, and not to sweat the small stuff that gets thrown at you.
My favourite boss was at St. Christopher House. It’s amazing what a difference a good boss makes!
I can only imagine the egos that you met in TV.
You did awsome Karyn, we know what media can do. You rock!
Thanks Maria. I should probably stop trying to analyze the show because I’m driving myself somewhat crazy. LOL
Most people know that the reactions and long drawn out music inbetween questions are a direct result of editing and creating that “tense” atmosphere for watchers.
You did awesome and I’m so glad that your product is soaring!!
Thanks Kimberly! Now it’s your turn for a stellar year.
We know you’re too savvy a business woman to not know your numbers! You were fabulous, Karyn!
Thanks Kathryn! On to bigger and better things …
Hi Karyn,
Myself and three other members of our local Fire Department are on our way the first weekend in May to ave a go in front of the Dragons’ and was wondering if you could offer up any advice.
We have a product we believe will change how rescuing a firefighter, victim, or anyone else in an emergency situation, will be conducted. We’re all alittle nervous, pitching a product to the Dragons’ isn’t something we do everyday…..nor anyone else for that matter. I just felt with you appearing twice, you might be able to calm the jitters………we’re great at putting out fires…..selling….well, we’ll see what we can do.
Thanks so much for any advice you can offer. We tape on the 7th of May!
Continued success in your venture!
Regards,
Duncan Dube’
Happy to speak to you re: Dragons’ Den. I’m leaving for Calgary this week and then heading straight to Edmonton afterwards. Not back until May 7th but I’m available to speak today. You can reach me at 416-482-3625. Meanwhile, you might enjoy reading these posts: http://karynclimans.com/2012/02/13/setting-the-record-straight/ and http://karynclimans.com/2011/02/14/behind-the-scenes-at-the-dragons-den/