Category Archives: Brain Injuries

No Helmet No Insurance

Helmets are now a mandatory prerequisite for anyone purchasing an Essential Travel Winter Sports Policy (part of the Thomas Cook group). Key to the Essential Travel’s “Use Your Head” campaign, this U.K. based company is ensuring its customers wear safety … Continue reading

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Inflatable Safety Helmets

Perhaps you’ve already heard about the new inflatable, invisible safety helmets called Hövding. Two European entrepreneurs realized Swedish cyclists are reluctant to wear helmets and are critical of the possibility they might be made mandatory for adult cyclists. So they … Continue reading

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Simon Whitfield’s Crash & Burn

Even Olympic athletes have serious accidents. The following video shows the horrible accident Simon Whitfield experienced early in the cycling portion of his 2012 Olympic triathlon race: http://www.youtube.com/watch?v=bG9Po6Ef5Z8 If you watch the replay of his accident in slow motion, you … Continue reading

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Brains Are Fragile

Jonathan Wookey, a 22 year old student, had everything in life going for him. He was a brilliant academic, talented athlete, well-liked, and good looking young man. He was on vacation with friends in Cyprus celebrating the end of the … Continue reading

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Bike Safety

This year, it’s been a tragic season for cyclists in Toronto and the only positive news out of this situation is that Ontario’s Chief Coroner has recommended several changes to help make our roads safer for cyclists. The suggestions include: … Continue reading

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Stop Naked Riding!

The above says it all although I’d like to add the following: please sign the organ donor lists before you venture out on your bike “naked”! For Ontario residents, here’s the contact info: Ontario’s Trillium Gift of Life Network website … Continue reading

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Use Your Noggin To Protect Your Noggin

We all want to keep our kids (and ourselves) safe! The publicity, lately, surrounding head injuries and concussions has put the issue of helmets and other protective gear on the radar screens of most parents. When should you wear a … Continue reading

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Backwards Thinking

Spokes, Scotland’s leading cycle campaign group which covers Edinburgh and the wider Lothian area, has announced it will stop publicizing events that require participants to wear a helmet in the face of what it describes as “the creeping growth of … Continue reading

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Behind the Scenes of the Naked Photo Shoot

I know the following video makes it look as if my job is all play and no work but isn’t that the way it should be? Part of being passionate about what you do is having fun! And FUN it … Continue reading

Posted in Brain Injuries, Entrepreneur, Marketing, Mothers Against Naked Riding Campaign, NOBI, Safety, Social Media | Tagged , , , , , , | 6 Comments

Naked For A Cause!

It’s definitely a controversial move on my part to go naked for the Tail Wags Helmet Covers marketing campaign, “Mothers Against Naked Riding”. I’ve heard from a couple of people who felt that it wasn’t appropriate for the President (me) … Continue reading

Posted in Brain Injuries, Business, Entrepreneur, General, Marketing, Mothers Against Naked Riding Campaign, NOBI, Safety, Social Media | Tagged , , , , , , , , | 22 Comments