Shopping Locally

Why should I shop locally rather than at a big national chain? A dollar spent at a locally owned store is usually spent 6 to 15 times before it leaves the community. From $1.00, you create $5.00 to $14.00 in value within that community. Spend $1.00 at a national chain store, and 80% of it leaves town immediately. Source: Tim Mitchell, E-magazine.

Think of it this way: when you buy a locally made product, your money is generally re-spent locally. For example, my business Tail Wags Helmet Covers directly supports numerous other local businesses including fabric suppliers, sewers, marketing firms, photographers, printing companies, bookkeepers and accountants. Contrast this scenario to the purchase of a product manufactured offshore. Although the retailer profits the other financial benefits are experienced overseas.

In this economy, when unemployment rates are high, please look at product labels when choosing between 2 similar items. If given the option, please buy the locally made product. Our economy needs the help! North Americans need the jobs! Youth unemployment is at an all time high and young people are feeling despondent because of the lack of job opportunities. We can create more opportunities for everyone by spending our hard earned dollars locally.

Posted in Business, Canadian Made Products, Entrepreneur, General, Small Businesses, Teenagers | Tagged , | 4 Comments

Big Box Bullies

What’s the best way to handle bullies … walk away! And that’s exactly what Tail Wags Helmet Covers did when Canadian Tire tried to bully us.

I should probably explain: In January 2012, on the CBC Dragons’ Den, I mentioned Tail Wags will be available in Canadian Tire stores in Fall 2012. Although the paperwork still had to be finalized, I had reached an agreed upon price with the Canadian Tire buyers. So it came as a surprise when the buyers tried to drastically alter the price point. I explained it was impossible to produce a made in Canada product for the amount they suggested. Furthermore, Canadian Tire was trying to back down on the number of units they were ordering and they even had the gull to ask me if I was willing to buy back unsold product.

Those of you who have dealt with big box stores before are probably nodding your heads knowingly. I had been warned in advance that dealing with big box stores is very different than boutique wholesale accounts. But it still came as a shock. Canadian Tire was acting like a two year old in the sand box that has a temper tantrum when it doesn’t get its way.

Speaking with other women entrepreneurs has been an eye opener. One friend told me she was meeting with a large US big box retailer who told her directly if she didn’t meet their price point, they were going to simply “knock off” her product. Despite knowing she has copyright on all of her designs, the big box stores seem to think they can act above the law because a small business owner won’t have the legal funds to engage in a battle with them.

The above experience has hardened my resolve to shop in boutique stores. Although the end product may cost a bit more, I know the manufacturers haven’t been bullied to accept a price point that is unreasonable. Am I being naïve? Should I simply give up the fight to maintain a quality, made in Canada product instead of producing a less expensive product overseas? Before you answer that question, please watch the following (it’s hilarious):

watch?v=pKv6RcXa2UI

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Outrageous Lawsuits

Although I’d love to laugh, the following makes me want to cry. In the U.S., lawsuits have become a way of life and, in response, all professionals, businesses, drivers and homeowners have to buy expensive insurance to protect themselves just in case they are sued (rightly or wrongly). Here’s a sampling of some of the most ridiculous lawsuits in the U.S.:

Kathleen Robertson of Austin, Texas was awarded $80,000 by a jury of her peers after breaking her ankle tripping over a toddler who was running inside a furniture store. The store owners were understandably surprised by the verdict, considering the running toddler was her own son.

Carl Truman, 19, of California won $74,000 plus medical expenses when his neighbor ran over his hand with a Honda Accord. Truman apparently didn’t notice there was someone at the wheel of the car when he was trying to steal his neighbor’s hubcaps.

Continue reading

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Choosing To Be Kind

This post is reprinted with permission from Pam at www.writewrds.com. Even though it was officially Kindness Week last week, the message is always relevant. Why shouldn’t every day be Kindness Day?

Do you choose to be kind?

This week, February 17 to 24, is Kindness Week in Ottawa. It’s a celebration, complete with fanfare and special events, to remind us we can all play a role in making kindness a way of life in our community. I don’t know about you, but I welcome the nudge: I’m not as kind as I want to be.

Since my kids were in diapers, we have said a prayer each night at dinner.

“Please help us to be kind and gentle and patient and tolerant and respectful of ourselves and others.”

I estimate it has been said at least 5,375 times. Adjectives have come and gone over the years, but the prayer always starts with kindness. It’s not about religion. It’s about wanting our children to grow up as decent people.

As much a wish and a plea as a sermon, the prayer started with an incident in our leafy-green backyard on a popsicle-filled, hot summer day.

The baby was waddling around in a diaper with a trail of purple Freezie juice down his belly. His older sibling was cranky, in the snit of all preschooler snits, and jealous of the attention his brother was getting.

It happened in the blink of eye. He picked up the wee wood chair and threw it at the baby’s head.

Oops.

He missed.

I am grateful to have two live children. In an effort to keep them that way, I launched the sermon at the table. I started actively and concretely –  with words and actions – showing them how to be kind and gentle, how to be tolerant and respectful members of society.

Ever since, with the kids in mind, I have been trying to live that way.

And I fail. My temper busts loose. My ego. Insecurity.

The surface stuff is easy. How hard is it – really – to smile, say something nice, hold a door open for the person behind, and give $10 or $20 to a neighbour collecting for charity?

I have trouble with the tough stuff.  On occasion, my mother-bear instincts drown out any thought of being charitable. Often I don’t look hard enough past a rude or rough exterior to see the humanity within. My do-good intentions are genuine, but I don’t always follow through.

In this town, there is real kindness.

Some of the people I admire most are Jeff Turnbull, Keenan Wellar and Julie Kingstone.

Dr. Turnbull has fancy titles. He is president of the Canadian Medical Association, chief of staff at Ottawa Hospital, and founder of Ottawa’s Inner City Health Project. His humanity is what’s notable. He’s a guy who cares for and about the homeless – face to face. Keenan Wellar and Julie Kingstone are co-founders of LiveWorkPlay, an Ottawa organization that supports people with intellectual disabilities to have a good life.

LiveWorkPlay’s stated mission is “helping our community welcome people with intellectual disabilities to live, work, and play as valued citizens.”

That’s kindness in action. These folks walk the walk.

Thanks to Kindness Week and the Kind Ottawa initiative, people and organizations across the city are joining the movement. I want to be one of them. This year’s campaign lists the top five ways to be kind:

  • Give
  • Volunteer
  • Say thanks
  • Celebrate kindness
  • Pay it forward.

My goal is to move out of my comfort zone in choosing kindness. That starts with giving blood. Volunteering. Paying it forward to people I normally sidestep. After all, once upon a time we were all babies waddling around in diapers…. life’s obstacles in the air, hurtling toward us.

Thanks Pam for reminding all of us of the importance of being kind!

Posted in Charity, Community, General, Relationships | Tagged , , , | 4 Comments

Truly Inspiring 20-Year-Old

Proving one person can make a HUGE difference, Helene Campbell (a 20-year-old Ottawa resident) began an organ and tissue donation crusade less than one month ago. Using the social media as her platform, Helene originally tweeted Justin Bieber and asked for his support in spreading the message there is a critical shortage of organ donations. Justin Bieber was quick to respond and sent out a plea on Helene’s behalf to his millions of followers. Shortly afterwards registration on Ontario’s Trillium Gift of Life Network website, www.beadonor.ca, gained 1,300 new donors. Since then, they’ve been averaging 160 a day, which is a significant jump from the 50 new registrants per day that Trillium was averaging before Helene Campbell’s campaign.

After succeeding with Bieber, Helene turned her sights to Ellen DeGeneres, making a direct appeal to the popular talk show host in a video on her website, www.alungstory.ca. Last Thursday, Helene’s campaign was featured via Skype on the Ellen show.

What’s particularly inspiring about Helene’s campaign is she is currently on the wait list for a double lung transplant. Rather than worrying about her own needs, Helene has made it her mission to help ALL patients currently waiting for organ transplants.

Did you know that only 20% of Ontarians have registered their consent to be an organ and tissue donor? What can you do to help? Please start by making sure you are on the www.beadonor.ca list. It only takes 3 minutes to sign up and one donor can save up to 8 lives. Furthermore, please spread awareness of this campaign by sharing this blog post with your followers. There are over 1500 patients on the donor wait list and they are counting on your support!

Posted in General, Health, Social Media | Tagged , , | 2 Comments

The Concussion Conundrum

This article was re-printed with permission from Help … We’ve Got Kids!

The Case

On his walk home from school, Tyler, an 8 year old boy, slips on ice and hits the back of his head on the sidewalk. He does not lose consciousness and immediately sits up rubbing his head. He completes his walk home and mentions the fall to his mother who inspects his head and does not find any bleeding but feels a small area of swelling. A couple hours later after dinner he tells his parents he is feeling a bit dizzy but he is otherwise well. Is this a concussion? What should his parents do?

Concussion

Concussion has received an extensive amount of media coverage as of late. On one hand it is positive that such an important issue is being discussed but, on the other hand, more discussion tends to propagate more myths.  Here we try to answer common questions parents bring to our clinic regarding concussion.

What is a Concussion?

A concussion is a brain injury caused by trauma anywhere to the body that results in a change in brain function. The functional disturbance can manifest physically, cognitively (thinking/memory), emotionally or as problems with sleep.

The internationally agreed upon definition is quite extensive and can be found here.

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Women Entrepreneurs: A Growing Phenomenon

Living the life of an entrepreneur is crazy. It’s one of the toughest careers I’ve ever pursued but it’s certainly the most rewarding. Are you the entrepreneurial type? Out of curiousity, I did some research to discover the common characteristics of entrepreneurs and here’s a summary:

Entrepreneurs are disciplined and self motivated.

Entrepreneurs are typically A-type personalities.

Entrepreneurs like to be in control.

Entrepreneurs possess plenty of self-confidence.

Entrepreneurs are passionate about their products or services.

Entrepreneurs are determined to succeed in life.

Entrepreneurs are able to learn from their own mistakes.

Entrepreneurs are willing to keep learning new skills.

Entrepreneurs are good leaders and can lead a team to complete a common goal.

Entrepreneurs are risk takers.

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Setting the Record Straight

I don’t want to sound ungrateful because the Second Chance airing on the hit CBC Dragons Den was incredible publicity for my business, Tail Wags Helmet Covers. The phone hasn’t stopped ringing, the orders are still pouring in (and it’s been one month since our air date), and the brand recognition of Tail Wags has skyrocketed. It’s impossible to pay for the kind of publicity national television (Dragons Den has a television audience of approximately 2 million viewers) can bring to small businesses.

BUT … I want to set the record straight on 2 aspects of the Tail Wags episode that aired on January 11th, 2012. First of all, I knew my numbers but the way the show was edited made it appear as if I didn’t have a clue what I was talking about. For example, in the actual taping, one of the Dragons asked me what I expected my sales to be once Canadian Tire was carrying the product line. I told them between $350,000.00 and $400,000.00. Meanwhile, during the episode that aired on January 11th, the producers “cut and paste” my answer so it followed the question regarding anticipated profits. Of course, my profits won’t be over $350,000.00 (wouldn’t that be nice)!

The other issue occurred when the camera “paused” on my face, thereby, making me look like a “deer in headlights”. I didn’t even know about this editing technique until someone in the industry told me about their little secret. Tricky eh?

Arlene Dickinson wearing the Bridal helmet cover! In real life, she's engaged.In other words, if you’re a fan of the Dragons Den, please keep in mind that what you see is not always an accurate reflection of what was actually said or taped. CBC is interested in producing popular television and that involves a certain amount of sensationalism. Whether or not any business succeeds is not the goal of the CBC. I understood this before I was taped and I signed on the dotted line giving the producers permission to edit at their discretion.

All in all, it was a win/win for Tail Wags and I’d do it again if given the opportunity. But my ego is too big to simply let people think I didn’t know my financial numbers.

Have you got any other “burning” questions about television appearances or media interviews? If yes, please feel free to ask.

Posted in Business, Canadian Made Products, Entrepreneur, General, Marketing, Small Businesses | Tagged , , , | 14 Comments

My Big Stinker Skunk Day

Hope you don’t mind if I share a testimonial with you that was written by a friend/customer, Christy Cook (President of TeachMy.com). I just thought what she had to say was delightful:

It’s not every day I dress up as a Big Stinker Skunk … And, no, it wasn’t Halloween! On my son’s school ski day, I decided to shake things up a bit by wearing a Tail Wags Skunk helmet cover and the reactions I got from the students, other parent volunteers, teachers and total strangers were hilarious. Of course, there were the usual “pee-ewe” comments but there were also some really funny anecdotes.

Christy's son wearing the new "Ticked Off Bird" helmet cover.

One skier asked if he could sit beside me on the chairlift because he liked my Skunk. Not the best pick-up line but funny nevertheless. The helmet cover was also a great conversation starter. Normally when I’m skiing, people are hesitant to start up a conversation but total strangers starting gabbing away with me. One guy said he loved the idea of helmet covers and wished he had thought of it and then proceeded to tell me how his rich friend is bringing back the ‘pet rock’! But the best part of it all was how the other students were suddenly more comfortable approaching me and my son was beaming with pride because his mom was “cool” enough to sport a Skunk helmet cover.

Sometimes it seems as if we take ourselves too seriously these days. Wearing something as crazy as a Skunk on my head, made me more affable. Thanks Tail Wags for making my day!

First of all, thanks Christy for writing such a lovely testimonial! What I liked best of all was your comment about people being too serious these days. I couldn’t agree more … what’s wrong with letting our hair down every once in a while? Personally I think it’s what keeps us young!

To my readers: What have you done lately to “let your hair down”?

Posted in Friendships, Funny, General, Life, Relationships | Tagged , , | 2 Comments

But I’ve Skied My Whole Life Without One

How many times have I heard the argument “But I’ve skied my whole life without one so why should I start now?”. Of course, I’m referring to helmet use. Why is it so difficult to get some adults to play it safe and start wearing a safety helmet?

Here’s my response every time:

  • When we were young, the ski resorts didn’t have high speed 6 pack chair lifts so now there are more skiers on the hill at the same time.
  • Technical skis allow us to ski faster. We’re carving the hills rather than traversing it slowly.
  • Snowboarders have been introduced to the mix.
  • Skiing and snowboarding has become a more mainstream sport so there are people on the slopes who are just learning the sport.

Still not convinced that wearing a helmet is the smart thing to do? Please visit a rehab hospital and meet someone whose life changed in a split second. It only takes 30 seconds of distraction or some one else skiing out of control on the hills to change your life forever.

And what about biking, skating, tobogganing, skateboarding, and rollerblading. The same reasons apply why wearing a safety helmet is a good idea, for example, there are more cars on the roads these days (and a lot of drivers are driving too aggressively).

If I still haven’t convinced you, please consider this: it’s expensive to spoon feed and bottom wipe someone for the rest of their lives!

I wrote this blog post because, quite frankly, I’ve been shocked by the number of naysayers who have said they will be dead before they wear a helmet. Sadly, there’s probably a lot of truth to that statement!

Posted in Brain Injuries, Fitness, General, Health, Mothers Against Naked Riding Campaign, Safety | Tagged , , , , | 2 Comments