Tag Archives: Marketing

Tail Wags Helmet Covers is Bilingual!

It’s long overdue (but better late than never) … The Tail Wags Helmet Covers web site is now bilingual! I’ve wanted to take this step for several years but my lack of French has been a huge barrier. Thank goodness … Continue reading

Posted in Bilingual, Business, Canadian Made Products, Entrepreneur, General, Giveaways, Small Businesses, Social Media, Women We Admire | Tagged , | 2 Comments

Networking

Want to market your product or service? Times have changed and traditional media has become less effective. Today, networking is the key to success. If people don’t know about you or your product, then how will they become customers? It … Continue reading

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Naked For A Cause!

It’s definitely a controversial move on my part to go naked for the Tail Wags Helmet Covers marketing campaign, “Mothers Against Naked Riding”. I’ve heard from a couple of people who felt that it wasn’t appropriate for the President (me) … Continue reading

Posted in Brain Injuries, Business, Entrepreneur, General, Marketing, Mothers Against Naked Riding Campaign, NOBI, Safety, Social Media | Tagged , , , , , , , , | 22 Comments

Setting the Record Straight

I don’t want to sound ungrateful because the Second Chance airing on the hit CBC Dragons Den was incredible publicity for my business, Tail Wags Helmet Covers. The phone hasn’t stopped ringing, the orders are still pouring in (and it’s … Continue reading

Posted in Business, Canadian Made Products, Entrepreneur, General, Marketing, Small Businesses | Tagged , , , | 14 Comments

Marketing Successfully to Teens

Have any of you ever heard of or known someone who has used the AXE products for men? My teenage sons use the AXE body wash & deodorant and they insist it’s the only product they like. Personally I LOATHE … Continue reading

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We All Need A Good Laugh!

It’s the challenge of every business owner. How do you catch people’s attention when you only have 30 seconds to “WOW” your customers? Today I was a guest speaker for 3 classes of Queen’s University Commerce marketing students and we … Continue reading

Posted in Entrepreneur, Funny, General, Marketing, Social Media | Tagged , , , | 6 Comments

Sorry but Tail Wags Helmet Covers are NOT for Dogs!

Five years ago, I chose the company name Tail Wags Helmet Covers because of the way the tails of the helmet covers wagged while you rode a bike, skated or skied. I also LOVE the following quote by W.H. Auden, … Continue reading

Posted in Business, General, Marketing | Tagged , , | 5 Comments

Making Safety Fun!

We have a winner … the new tag line for Tail Wags Helmet Covers is “Making Safety Fun!“. It was a really tough choice. We received over 40 incredibly creative and fun suggestions – just narrowing down to 4 choices … Continue reading

Posted in Business, General, Marketing, Safety | Tagged , , | 1 Comment

Wanted: Famous People

Celebrity endorsements are a proven method for successfully promoting a product line, which is why large corporations spend millions of dollars paying star athletes and famous actors to market their products. Are these dollars well spent? Research reveals that two … Continue reading

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Dragons’ Den

Even though we know they are going to try and embarrass us, why do we go on the show? Of course, I’m talking about the hit TV series, “Dragons’ Den”. In the US, the equivalent show is called “The Shark … Continue reading

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