Tag Archives: Tail Wags Helmet Covers

Believe It Or Not!

Believe it or not, there is an annual “World Naked Bike Ride” in Toronto and I have the images to prove it! Please beware: these photos are not for the faint of heart. Please don’t confuse the above event with … Continue reading

Posted in Funny, General, Mothers Against Naked Riding Campaign, Safety | Tagged , , , , , , | 4 Comments

The Secret is Out!

FINALLY I can talk about the Tail Wags Helmet Covers’ Dragons Den episode that aired last night. The segment was taped on Easter Sunday (April 24th, 2011) so that’s a long time to keep a secret. If you watched last … Continue reading

Posted in Entrepreneur, General, Small Businesses | Tagged , , | 11 Comments

“Mothers Against Naked Riding” Campaign

It’s official … we’ve launched our new Tail Wags Helmet Safety Campaign: Mothers Against Naked Riding (M.A.N.R.). Some of you may be asking what this campaign has to offer YOU. My goal for the campaign is to encourage more people … Continue reading

Posted in General, Mothers Against Naked Riding Campaign, Safety, Social Media | Tagged , , , | 28 Comments

Dragon’s Den Part 2

Tail Wags Helmet Covers will be appearing for a 2nd time on the hit CBC TV show, The Dragon’s Den, on Wednesday, January 11th at 8 pm. Although I can’t tell you the outcome of our 2nd pitch because I’ve … Continue reading

Posted in Entrepreneur, General, Marketing, Small Businesses | Tagged , , | 20 Comments

Small Business & New Year’s Resolutions

According to an article in the Huffington Post, 57% of small businesses plan to expand their marketing efforts this year in order to attract more customers. Furthermore, 67% of small businesses are optimistic that increased marketing will lead to business … Continue reading

Posted in Entrepreneur, General, Marketing, Small Businesses, Social Media | Tagged , , | 8 Comments

Appealing to Teens

This Fall, I presented Queen’s University 2nd year Commerce students with the challenge of producing a video promoting helmet safety for the teenage market because teens are the toughest group to persuade to wear safety helmet. Here’s one of the … Continue reading

Posted in Funny, General, Marketing, NOBI, Safety, Small Businesses, Teenagers | Tagged , , | 2 Comments

Tail Wags for Christmas!

I’m delighted with the following Christmas video for Tail Wags Helmet Covers created by one of the very talented groups of Queen’s University students. Hope you like it too!

Posted in Funny, Holiday, Marketing | Tagged , | 4 Comments

The Joys of Technology

I’m completely dependent on technology and today was a good example. I worked hard to complete a number of important forms for a customer this afternoon. When the reports were finally ready to send back electronically, my email server crashed. … Continue reading

Posted in Business, Entrepreneur, General, Small Businesses | Tagged , | 6 Comments

One Step At A Time

I’m frequently asked how I started my business and my response is usually “by pure ignorance”. How many of us really knew what we were getting ourselves in to when we started up a new project? Six years ago, I … Continue reading

Posted in Business, Entrepreneur, General, Small Businesses | Tagged , , , | 2 Comments

The Gift of Safety

At the risk of sounding overly self-promotional, I thought I’d give you a few gift suggestions for those “hard to buy for” people on your gift list: Personally I’m sick of giving Lego and Barbies to young kids. There’s already … Continue reading

Posted in General, Holiday, Safety, Teenagers | Tagged , , , , | 4 Comments